Ever go to a website and immediately there's a pop up in your face saying, "Sign up for our newsletter!"Yeah, they're doing it wrong. Your list of suspects, prospects, and clients is one of the most valuable, if not THE most valuable asset in your business. But too many small business owners slap an opt in box on their site with a non-compelling, outright boring free offer and then wonder why their list isn't growing. You need a lead magnet that will...